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Zara: Stores
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Almost half of Zara clothing products are manufactured in Spain, third, in the rest of Europe, and some in Asian countries and the rest of the world. So while competitors outsource production to Asia, Zara makes its most fashionable items and distributes them to its own stores located in all big cities.
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Editor's note: With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This excerpt from a recent Harvard Business Review profile zeros in on how Zara's supply chain communicates, allowing it to design, produce, and deliver a garment in fifteen days.
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