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Zara: Stores
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Zara is a Spanish clothing company that offers the latest trends in international fashion in an environment of thought-out design. Its stores, located in the main commercial areas of cities across Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today's men and women.
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The success of the Zara model in Spain led Inditex to the international market at the end of the 1980s. In 1988, the company opened its first foreign store in Oporto, Portugal. The following year, Inditex moved into the United States. Success in that market remained elusive... and at the beginning of the 2000s, the company had opened just six U.S. stores. A more receptive market for the Zara format existed in France, which Inditex entered in 1990. The company quickly began adding new stores in major city centers throughout the country.
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Zara's single, centralized design and production center is attached to Inditex (Zara's parent company) headquarters in La Coruña. It consists of three spacious halls—one for women's clothing lines, one for men's, and one for children's. Unlike most companies, which try to excise redundant labor to cut costs, Zara makes a point of running three parallel, but operationally distinct, product families. Accordingly, separate design, sales, and procurement and production-planning staffs are dedicated to each clothing line. A store may receive three different calls from La Coruña in one week from a market specialist in each channel; a factory making shirts may deal simultaneously with two Zara managers, one for men's shirts and another for children's shirts. Though it's more expensive to operate three channels, the information flow for each channel is fast, direct, and unencumbered by problems in other channels—making the overall supply chain more responsive.
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Zara is present in 68 countries, with a network of 1.140 stores in privileged locations of major cities. Its international presence is a testament to the idea that national borders are no impediment to sharing a single fashion culture.
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Zara, the fashion retailer, was forced to apologise to ultra-Orthodox Jews after its Israeli stores sold a men’s suit with a mix of materials that are considered non-kosher to some strict religious Jews. The Spanish clothing empire took out a series of adverts in Israeli newspapers to apologise for the error, which it said […]
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BEIJING, May 14 /Xinhua-PRNewswire/ -- CEOCIO Magazine, through its China Business Feature ( http://www.cbfeature.com ), recently reported on the contest between two European fashion magnates in China, H&M and Zara. With H&M arriving in China in April, the key of the rivalry between the two would be determined by their different supply chain management strategy, CEOCIO commented. China Business Feature reported that, "In April this year, Swedish fashion magnate H&M opened its first flagship store on the Chinese Mainland. Meanwhile, a strong company rival, Spanish fashion chain Zara, continues its success in China. "Zara and H&M have similar business strategies. Both retailers open stores in prosperous commercial districts and carry a limited amount of garments in a variety of styles.
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