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Yellow Pages
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The Talking Phone Book, the third largest independent provider of Yellow Pages books in the United States, is going to be the first to offer advertisers the opportunity to have their listings and links to interactive micro sites on television. In the 28 markets covered in the agreement merchants will have the chance to place interactive display ads. These will then appear on screen at the top of the listings when a viewer searches Yellow Pages on TV with their remote. The results can be viewed from any channel. The interactive display ads, when clicked, will take the viewer to a micro site with the most current business and promotional information. This micro site can be updated on demand at the request of advertiser.
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Yellow Pages print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories. As a result most YP publishers have attempted to create online versions of their print directories. These online versions are referred to as IYP or Internet Yellow Pages. Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for YP advertising and provide objective information on usage, possession and preferences.
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LEXINGTON, Ky., Jan. 26 /PRNewswire/ -- The Real Yellow Pages from BellSouth will unveil its new Lexington area directory with a presentation to the Lexington Legends Baseball Team on Friday, January 27 at 10 a.m. at Applebee's Park. Legends President and CEO Alan Stein and Lexington Mayor Teresa Isaac will be presented a commemorative cover plaque from BellSouth.
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The name and concept of "Yellow Pages" came about in 1883, when a printer in Cheyenne, Wyoming working on a regular telephone directory ran out of white paper and used yellow paper instead. Reuben H. Donnelly later expanded on this concept in 1886 to recreate the first official yellow pages directory. [1][2]
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BellSouth will offer Real Search Engine Solutions(SM), a bundled solution to help Yellow Pages advertisers get listed across LookSmart's partner distribution network via paid search inclusion. In addition, BellSouth will promote RealPages.com(SM), its online destination for Yellow Page services, via LookSmart LookListings.
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Its been reported in several newpapers around the USA that the At&T Yellow Pages is adding several new catagories to keep up with the times. "Virtual Tours" is one of the new catagories.
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