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Yamaha Motorcycles: Yamaha Corporation
built 238 days ago
After expanding Yamaha Corporation into the world's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles in July 1, 1955. Yamaha Motors is the world's second largest producer of motorcycles. It ... produces many other motorized vehicles such as ATVs, boats, snowmobiles, and personal watercraft.
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It's important to mention that even though this new company was just another branch of Yamaha Corporation, it was placed under an independent management. In this case, under the guidance of Ginichi Kawakami; which turned out to be a brilliant move.
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In 2000 Toyota bought 4% of Yamaha Motor from the Yamaha Corporation, the largest shareholder in Yamaha Motor, for about $97.6 million. Yamaha and Yamaha Motor each bought 500,000 shares of Toyota stock in return.
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