LYCOS RETRIEVER 
Wyeth: Women
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Wyeth continues to focus its sales and marketing on the low-dose Premarin and Prempro options. A direct-to-consumer advertising campaign was launched in 2004 featuring Prempro 0.3 mg/1.5 mg. The national television campaign and print campaign educates women about the appropriate use of hormone therapy and encourages dialogue between women and their health care professionals about the treatment of menopausal symptoms.
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Since the debut of its Autumn/Winter collection in February 2004, Wyeth has claimed a niche in the upper echelons of the women's apparel market - not only as an affordable designer brand, but one that hails from the U.S. west coast. Embraced by such adventurous celebrity dressers as Gwyneth Paltrow and Drew Barrymore, it has ... been praised by fashion media including The London Times, which dubbed Wyeth "some of the chic-est, most woman-friendly, understated yet elegant clothes we've seen in a long time."
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As of April 7, 2006, The FDA has received over 37,000 comments regarding the Wyeth complaint. At least 99.9% of the comments oppose Wyeth’s attempt to restrict women’s rights to choose bio-identical hormones. The FDA has rarely received a response of this magnitude and as a result, the comment period has been extended to May 4, 2006.
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