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Wyeth: John Wyeth
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From his base in Harrisburg, Pennsylvania, John Wyeth was well situated to take advantages of new developments in psalmody on the American frontier. The dissemination of New England music westward and southward took place along two major routes of settlement. The first proceeded east of the Alleghenies, from Harrisburg into the Valley of Virginia; the second, west of the Alleghenies, went from Pittsburgh down the Ohio Valley and into Kentucky and Tennessee. These routes are shown in Figure 1. During the period 1810-1825 a sizable number of sacred tunebooks, all in shape notes, was compiled and published along both these routes; a list of these collections is given in Table 1.[34] Of the seven Harrisburg imprints, all but the last were products of Wyeth’s press; many others show the influence of his two collections.
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In the USA, Wyeth markets its formula under store brand names to undercut Ross and Mead Johnson, the two giants which hold 86% of the national market. Research shows mothers with more than one child, low-income mothers and African-American mothers place more emphasis on price than on physician recommendation when purchasing formula. Wyeth-produced store brands, for example Walmart’s Parents’ Choice and Babymilk and Babysoy in other supermarket chains can be sold at 40% less than similar products from the competition. Target’s Infant Formula, made by Wyeth, has a photograph of a baby on its labels. The Code applies to manufacturers and distributors.
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The tunebooks of John Wyeth stand at an important threshold in American psalmody. They mark the end of the age of New England composer-compilers (1770-1810) and the beginning of the age of southern collector-compilers (1816-1860). Their contents, like their dates and place of publication, illustrate the transition, and the essential continuity, between these two schools of psalmody.
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Wyeth's oral contraceptives became extremely popular in the US. John W. Culligan, after becoming Chairman and CEO in 1981, spun off less profitable lines and focused resources on consumer and prescription drugs. Wyeth made history in 1984 with the introduction of Advil, the first nonprescription ibuprofen in America, as well as the most famous prescription-to-OTC switch in history.
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Wyeth has received many official honors. In 1963, he was the subject of a cover story for Time magazine and, thanks to President John F. Kennedy, he became the first visual artist to be nominated for the Presidential Medal of Freedom. In 1990, Wyeth received the Congressional Gold Medal, the first artist to have that honor.
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John Wyeth