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Winter Olympic Games: Winter Games
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The Winter Olympic Games are hot. Online gaming is hot. So, putting the two together in an interactive ad campaign seemed a natural fit. Here’s the story about Visa’s Olympic advergaming effort, from BusinessWeek:
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Olympic flame at Rice-Eccles Olympic Stadium during the opening ceremonies. The 19th Olympic Winter Games were held in Salt Lake City, Utah, United States. Prior to the opening of the Games, it was found that Salt Lake organisers had bribed several IOC members in order to be elected. This resulted in a change of the host city election procedures and several IOC members resigned or were punished. Again, the programme was expanded. Skeleton made its return on the Olympic podium after 54 years, while new events were added in biathlon, bobsleigh, cross-country skiing, Nordic combined and short track speed skating.
The 1956 Winter Olympics, held in Cortina d'Ampezzo, Italy, were most notable for the first appearance by a team from the USSR. The Soviets immediately won more medals than any other nation. Their speed skaters won three of the four events, while their ice hockey team ended Canada's domination. Pavel Kolchin became the first non-Scandinavian to earn a medal in cross-country skiing. Anton Sailer won all three men's races in Alpine skiing - the first clean sweep in Olympic history. Madeleine Berthod celebrated her birthday by winning the downhill by an amazing 4.7 seconds.
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Utah's quest to stage the Olympic Winter Games began about the time of the Winter Games themselves. For decades Utah's ski enthusiasts tried to sell the ice and snow of the Wasatch Front as the place where the world's greatest winter sports athletes should compete.
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Vancouver's Olympic Organizing Committee (VANOC) chose a contemporary interpretation of the inukshuk as the official emblem of the 2010 Olympic and Paralympic Winter Games. Inukshuks are stone sculptures used by Canada's Inuit people as directional landmarks across the north, but have become adopted as a symbol of hope, friendship and hospitality. The emblem was unveiled on April 23rd 2005 and named "Ilanaaq", the Inuit word for friend.
The Frenchman Jean-Claude Killy was a skier at the peak of his form at the 1968 Winter Olympic Games in Grenoble, France. In the 1966-1967 season he had won every downhill event he entered, including the first World Cup. He won all three of gold medals in the three Alpine events at Grenoble—downhill, giant slalom, and slalom—although there was some controversy over his third gold in the slalom as reported below in The Times of February 19, 1968. Killy was only the second skier to win all three Alpine gold medals at the Winter Olympics, the first being the Austrian Toni Sailer.
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