LYCOS RETRIEVER 
Wendy's: Wendy's Restaurant
built 282 days ago
NEW YORK, Nov. 12 /PRNewswire-FirstCall/ -- Wendy's(R) and Rhapsody(R) have joined forces to delight music fans across the country with the giveaway of up to 100,000,000 songs. Starting this week, every Wendy's medium- and large-sized combo meal sold at participating restaurants will include a unique code redeemable for any of Rhapsody's over 4.5 million songs. The Wendy's/Rhapsody song download giveaway will be supported by a comprehensive marketing campaign including broadcast and online media.
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Since December 1995 Wendy's International has ... owned Tim Hortons, Canada's second largest restaurant chain. Tim Hortons outlets feature coffee and fresh-baked goods, and some units also sell sandwiches and soups. There were more than 2,000 Tim Hortons open in Canada at the end of 2001 and 140 in the United States, most of which were operated by franchisees; fewer than 100 of the Tim Hortons were company operated. Systemwide sales for Tim Hortons amounted to $1.46 billion in 2001. Seeking new avenues for growth, Wendy's International in early 2002 acquired a 45 percent stake in Café Express, an "upscale bistro" that was part of the emerging fast-casual segment of the restaurant industry. There were 13 Café Express outlets in Houston, Dallas, and Phoenix at the time of the investment.
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Wendy's first restaurant opened in Columbus, Ohio in November of 1969. The founder, R. David Thomas, named his new restaurant after his daughter. Mr. Thomas' philosophy was a simple one: serve a fresh, never frozen, hamburger with the guests' choice of condiments, in a clean and friendly atmosphere, as quickly and as accurately as possible. That simple but effective philosophy allowed Mr. Thomas' business to grow into one of the most successful restaurant companies in the world.
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Wendy's ... continued to invest in its successful, homespun ads featuring Dave Thomas. The "Letters to Dave" campaign, focusing on the restaurant's Super Value Menu and featuring customers' letters to the restaurateur, paired Thomas with soap opera star Susan Lucci. In another series, Dave joined Olympic gold medalist Kristi Yamaguchi to participate in such winter sports as pairs figure skating and ski jumping. Although long-known for its popular ad campaigns, Wendy's spent only $80 million on advertising in 1994, one-fifth what McDonald's spent. Still, Wendy's brand recognition trailed that of McDonald's by only a few points.
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Quite simply, Wendy's removal of artery-clogging partially hydrogenated oils from its deep-fryers will make its French fries and fried chicken healthier than similar foods at McDonald's, Burger King, KFC, and other competitors. Wendy's deserves enormous credit for breaking the trans-fat log jam in the restaurant world. Its action proves that other restaurants, big or small, have no excuse for continuing to impair their customers' health by using partially hydrogenated oil. Indeed, chains whose fare is loaded with trans fat are at risk of being sued for marketing unnecessarily harmful foods and not warning patrons of the risk.
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Manager Camila Montenegro stands in front of her Wendy's crew inside their store on Newhall Ranch Road. Their restaurant was named the second best Wendy's in the world. The honor was given after the eatery held its first "Every Customer Counts" contest.
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