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Wendy's: Tim Hortons
built 282 days ago
Schuessler was ... looking for new avenues for company growth as concerns increased about the limited growth prospects for the Wendy's chain in the core U.S. market. In addition to a new effort to expand the Tim Hortons chain in the United States, Schuessler announced in February 2001 that Wendy's International was looking to further diversify its restaurant lineup and had as much as $500 million at its disposal to pursue acquisitions, mergers, and joint ventures. The first such move came in February 2002, when the company announced that it had spent $10 million for a 45 percent stake in Café Express, a pioneer in the burgeoning fast-casual sector. Fast-casual restaurants combined the casual dining of a Chili's or Ruby Tuesday with the self-service, walk-up service of a typical fast-food outlet. Founded in Houston in 1984, Café Express was an "upscale bistro" featuring pastas, salads, sandwiches, roasted chicken, soups, side dishes, and an "Oasis Bar" where customers could customize their food with a variety of condiments. By early 2002 Café Express was a 13-unit chain operating in Houston, Dallas, and Phoenix.
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"The new 99-cents Stack Attack is just one component of our strategic approach that will broaden the way people think about value from Wendy's," said Paul Kershisnik, Senior Vice President of Marketing Strategy and Innovation. "With the launch of the Stack Attack, we're giving our customers more value and more choices at a time when gasoline prices remain high and they may be experiencing continued financial pressures."
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Wendy's(R) announced today that it will be rolling out a Vanilla Frosty for the first time, beginning in August. The dairy dessert will be available at most Wendy's locations throughout the U.S.
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Originally Wendy's had only two kinds of chicken sandwiches, fried and grilled. Their spicy chicken sandwich started out as a promotional sandwich but was put on the menu full-time in 1996 due to its popularity and the fact that compared to most promotional sandwiches, it was much simpler to make (it used the same condiments as the standard breaded chicken sandwich).
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