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Wendy: Company
built 272 days ago
According to Dr. Grandin, "Wendy's has one of the most comprehensive animal welfare auditing programs in the industry. The company's commitment to the humane treatment of animals is evidenced by semi-annual audits of each meat packing facility they utilize."
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Supporting the EVP of Wendy's marketing are two experienced professionals - senior vice presidents Bob Levite and Mary Ann Pilotte - and their staffs. Levite is a 15-year veteran of the Wendy's organization, including the last four years with the Company. He previously led the Columbus, Ohio, office of Bates Worldwide, which was Wendy's long-time advertising agency that managed the highly successful Dave Thomas marketing campaign. Levite currently directs the creative, brand marketing and media functions. Pilotte is a 20- year veteran of Wendy's and has held a number of marketing positions in the field, for Wendy's Restaurants of Canada and at the corporate office. Pilotte currently directs the marketing planning, analysis, consumer research and field marketing functions.
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A key component of Wendy's program includes regular announced and unannounced animal welfare audits of all beef, chicken and pork suppliers by independent and trained company auditors. Importantly, companies that fail to meet Wendy's guidelines are eliminated as approved suppliers.
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