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built 142 days ago
Lately, China's portal websites, including Sina and Sohu, increased their investments on WAP websites, showing that WAP has become one of their future development focuses. Their strategy to enter the WAP service market is to attract visits from users by providing contents like news and relative information. The increasing visit volume of free WAP websites has attracted China Mobile's attention. President Wang's words showed that China Mobile will still adopt the semi-closed operating model for Monternet. They will surely strengthen regulations on the free WAP websites to maintain Monternet's dominant position.
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The Group has setup VODone BUS to enable advertisers on the internet to target websites they want to advertise on according to specific criteria they select. VODone BUS is a rapidly developing nationwide online video broadcasting platform in China. According to a report issued by AC Nielsen, 1.31 million websites were covered by over six million VODone (broadcasting units). With 160 million Internet users in China and the individual Internet protocols of 6.5 million, the page views of VODone reached 80 million per day. The websites of VODone have therefore drawn the attention of numerous advertisers in China.
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Analysys International thinks that many market factors, including the rising of portal websites and the interconnection between WAP and the Internet, will inevitably challenge Monternet's monopoly position. China Mobile cannot change the potential industry development demand simply by regulatory movements. Therefore, changing operation ideology and innovate business model should be critical for China Mobile to achieve the strategic transition for Monternet.
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