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Weather: Weather Channel Interactive
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ATLANTA, Jan. 18 /PRNewswire/ -- The Weather Channel Interactive (TWCI) continues to lead the industry as the most popular provider of online weather, with December performance leading the provider to a record setting year across all platforms. Overall, The Weather Channel online brand grew 3.5 times faster than the Internet in 2007 based on monthly unique visitors according to Nielsen. Other highlights from a record setting 2007 include:
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The Weather Channel Interactive, Inc., (TWCI) recently announced the launch of their cutting-edge video player on weather.com named as “Blue Box”. Weather.com served millions of users by conveying information about hurricanes and threatening storms. Now the users will be able to find relevant content quickly and easily by this flash-based player Blue Box.
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ATLANTA, Sept. 25 /PRNewswire/ -- The Weather Channel Interactive, Inc. (TWCi) today announced the acquisition of http://www.lakerentals.com/ & http://www.coastrentals.com/, online vacation rental websites specializing in lake and coastal properties. This acquisition ... includes the purchase of seven other vacation-related internet domain names.
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The Weather Channel Interactive, Inc., (TWCI) today announced the launch of "Blue Box," a state-of-the-art video player on weather.com. The flash-based player, designed to showcase the vast library of video content on weather.com and provide additional opportunities for advertisers to target consumers, is powered by technology from Brightcove and DoubleClick.
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"When the weather becomes severe, it is critical that people have a reliable service that will deliver the weather information they need," said Joe Fiveash, senior vice president/general manager for The Weather Channel Interactive. "Working with BellSouth will give us a great opportunity to provide that service to their customers in the southeast."
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