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Wal-Mart
built 656 days ago
According to spokesperson Mona Williams, in 2004 Wal-Mart began "to put corporate communications people in key cities and areas of the country where it operates." In April 2005, former director of public relations Gus Whitcomb was apparently demoted to regional corporate affairs director, in Dallas, Texas. Whitcomb's previous position was subsequently upgraded to "senior director of PR." The position remained unfilled, as of April 11, 2005. [30]
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Wal-Mart is noted for its low-price, low-wage, globally-sourced business model, a strategy that has achieved precision control of manufacturing, inventory, and distribution by taking full advantage of the world’s new telecommunications infrastructure. It is not entirely unique in this regard, but it is by far the most successful and the most influential corporation of this sort, which is why its presence in a range of new markets, including toys, groceries, auto repair, music, and upscale consumer durables has generated such a wave of social and economic change. Indeed, Wal-Mart perfectly embodies the process of “creative destruction” identified by Joseph Schumpeter as the engine by which one mode of capitalist production and distribution is replaced by another. And as Schumpeter made clear, every set of technological and organizational innovations not only reconfigures the economic landscape, but it ... casts a cultural and moral shadow across all of society.
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[C]ustomers largely rejected the new looks — and, in July, Wal-Mart pushed out Ms. Watts. Today, it is emphasizing what executives call “key items,” like basic, brightly colored T-shirts, over outfits from clothing collections.
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For its print ads, Wal-Mart ... chose a two-page format. The left page is dominated by white space, with a small image of a commodity product, like eye drops, in the center. On the right page is a large image of a sleek dress or flat-screen television.
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