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Wal-Mart: Prices
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On September 12, 2007, Wal-Mart introduced new advertising with the slogan, "Save Money Live Better," replacing the "Always Low Prices, Always" slogan, which it had used for the previous 19 years. Global Insight, which conducted the research that supported the ads, found that Wal-Mart's price level reduction resulted in savings for consumers of $287 billion in 2006, which equated to $957 per person or $2,500 per household (up 7.3% from the 2004 savings estimate of $2,329).[26]
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In order to promote the reduced pricing, Wal-Mart has initiated a series of radio ads that consist of Pilozzi talking about the rise of the Canadian dollar, and the continued price roll backs at Wal-Mart to work in tandem with this. “Get the Canadian prices you deserve on brand-name electronics, toys, appliances, home accessories and so much more,” says Pilozzi in the commercial.
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Steve Bassett, a Martin creative director, said the spots are "aimed toward shoppers who already know and like Wal-Mart but don't know all there is available." They highlight "surprising quality for less" through brands such as Sony and Dell. The theme will be carried over into radio, print and online ads, he said. The new campaign comes in the wake of print ads that began running over the summer that highlight Wal-Mart's pricing for brand-name goods.
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As per AVS Forum, Wal-Mart will start selling Toshiba’s A2 HD DVD player for $198 on November 3, ‘07. Forum member cdzie1 has posted this picture as a visual proof. Few forum members are reporting that some Wal-Marts have started selling this very low, low priced Toshiba A2 HD DVD player.
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Latest by darkseed360: Hey guy's Wal-Mart is giving you a 50 dollar Gift card for future purchase so you can put that towards your first year of Xbox-Live subscription. (As far as the price well that's MS fault they won't allow Wal-Mart to more »
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