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Bracy is Wal-Mart's vice president for federal and international public affairs. In this interview, he describes how the company turned to global sourcing as far back as the 1970s to obtain merchandise at the low costs so the company could pass the savings on to consumers. He estimates that Wal-Mart imports approximately $15 billion in goods from China each year. Bracy argues that by being candid and negotiating with its suppliers to get merchandise at the lowest possible cost, Wal-Mart is helping its suppliers become more efficient. "I think most [suppliers] that I've heard from will say that we are tough, that we're demanding, but they ... say we're fair," he tells FRONTLINE. Bracy argues that U.S. manufacturers are being squeezed by the high costs of doing business in America, including health care, tax rates and government regulations, that are beyond Wal-Mart's control, and he maintains that the company has an obligation to provide its consumers with low prices.
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