LYCOS RETRIEVER 
Volkswagen Canada: North America
built 655 days ago
Volkswagen of America says Len Hunt will move from the vice-presidency of its Audi brand to run Volkswagen's operations in United States and Canada. Hunt, 48, takes over for the retiring Frank Maguire. Audi's new leader will be Axel Mees, a recruit from BMW AG. Both appointments are effective March 1, and both men will report to Gerd Klauss, the CEO of Volkswagen of America Inc. and Volkswagen Canada.
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TORONTO, April 11, 2007 - SIRIUS Canada, the country’s number one choice for satellite radio, today announced that Volkswagen Canada will offer SIRIUS Satellite Radio as standard equipment in 2 new vehicle models. The new 2008 Touareg 2 and special edition Triple White New Beetle Convertible will feature SIRIUS Satellite Radio as standard equipment. The new vehicles were recently unveiled at the 2007 Vancouver Auto Show as part of a North American premiere.
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In the eighties and early nineties, Volkswagen's sales in the United States and Canada fell dramatically, despite the success of models like the Golf elsewhere. VW eventually realized that the Beetle was the heart and soul of the brand in North America, and the firm quickly set about creating a new Beetle for American and Canadian showrooms.
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This quote by an unknown author certainly captures the situation at Volkswagen Canada's only manufacturing plant in North America. Volkswagen (VW) has been using activity-based costing (ABC) for the last five years, while persevering through management changes, company reorganizations, upsizing, downsizing, rightsizing, project leader changes, ABC software changes and, now, ownership changes. While the ABC system is presently stronger than ever, there are still more frontiers to push in the goal of fully ingraining ABM into the culture of the VW organization.
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