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Viral: Cases
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Press releases are probably one of the earliest forms of viral marketing. They are ... one of the most misunderstood and abused. Because of that, a bad press release won't hurt you, it will just cost you money. A good press release on the other hand, can generate real interest in your product or service. The key is in having information that goes beyond just the product or service. When you offer a solution to a problem, make a compelling case for changing to your product, or come up with an untried approach, the viral aspect takes off.
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How do you make a viral web hit that scores more than 7 million views in 24 hours? Film a two-minute clip in 45 minutes, keep to one location and rely on friends and family for cast and crew. Of course, it doesn't hurt if you're friends with comedian Will Ferrell, that your foul-mouthed 2-year-old daughter is hilarious or that venture capitalists on Sand Hill Road think you're funny.
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About 90% of cases of viral meningitis are caused by members of a group of viruses known as enteroviruses, such as coxsackieviruses and echoviruses. These viruses are more common during summer and fall months. Herpesviruses and the mumps virus can ... cause viral meningitis.
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These viruses are the commonest causes of viral meningitis and they can be found in the intestines of humans, and therefore in faeces and sewage-polluted water. Most cases occur in the summer months.
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