LYCOS RETRIEVER 
Viral: Campaign
built 795 days ago
Lego promoted their new LEGO MINDSTORMS® by lanching a viral campaign. The campaign had a target of 113,000 views over all in the US, UK and Germany. The goal of the campaign was to create awareness among youngsters. After a five month period the campaign has reached 871,500 views.
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Only 15 percent of viral campaigns in the last year successfully prompted consumers to promote the marketer's message, according to a new report from JupiterResearch (via MediaPost). That low response rate may be leading to the decrease in the use of viral tactics: marketers plan to scale back on their use of viral marketing by 55 percent within the next year.
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In January 2007, Oticon lanched a "sexy" viral clip for their hearing aids, Delta. The campaign was released in the US and UK with a target of 91,000 views. Using seeding angles such as "nice legs = good hearing", the campaign reached 730,000 views.
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"Number 23" Movie Campaign -- Freewebs compelled users to see the Number 23 movie by creating a viral widget to ignite interest in the mystery of The Number 23. Freewebs developed a unique Widget Game that manipulated bits of the User's personal information to show them the ubiquity of the number 23 in their own lives.
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