LYCOS RETRIEVER 
Viacom: Viacom Outdoor
built 237 days ago
Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually all media, the company is a leader in the creation, promotion, and distribution of entertainment, news, sports, music, and comedy. Viacom's well- known brands include CBS, MTV, Nickelodeon, Nick at Nite, VH1, BET, Paramount Pictures, Infinity Broadcasting, Viacom Outdoor, UPN, TV Land, Comedy Central, CMT: Country Music Television, King World, Spike TV, Showtime, Paramount Parks, and Simon & Schuster. More information about Viacom and its businesses is available at www.viacom.com.
Source:
Viacom Outdoor primarily operates two types of billboard advertising displays, commonly referred to as �bulletins� and �posters�. Bulletin space and poster space are generally sold for periods ranging from 30 days to 12 months. Billboards are generally mounted on structures owned or leased by Viacom Outdoor. Lease agreements are negotiated with both public and private landowners for varying terms ranging from month-to-month to year-to-year and can be for terms of 10 years or longer, and many provide for renewal options.
Source:
Viacom and CBS merged in 2000 but in 2005 the companies split to form two separately traded entities. CBS Corporation was created and manages CBS Television Network, UPN, CBS Stations Group, CBS Paramount Television, King World, Showtime, CBS Radio, CBS Outdoor, Simon & Schuster, CBS Digital Media, CSTV and CBS Consumer Products.
Source:
Viacom is based in New York. It is a major content developer and distributor, with significant US and overseas holdings that encompass broadcast and cable television, radio, publishing, outdoor advertising and online services.
Source:
Viacom ... owns Blockbuster Video, Outdoor Systems billboards, the Star Trek franchise via Paramount Studios, and King World distributors. Viacom is also a part-owner of the Sundance Channel, MarketWatch.com, and United Cinemas theatres.
Source:
The substantial majority of Viacom Outdoor's revenues are generated from the sale of local, regional and national advertising. Advertising rates are based on supply and demand for the particular locations, which are influenced by a particular display's exposure known as �impressions� delivered in relation to the demographics of the particular market and its location within that market.
Source:
MORE ABOUT
Viacom Outdoor