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Viacom: Deals
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After leaving Viacom, Dauman and Dooley formed private equity firm DND Capital Partners, which specializes in media and telecommunication investments. As a result, some Street folks expect their deal expertise to benefit Viacom.
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Mr. Dauman of Viacom denied there had been a deal on the table. He said Viacom “never had any kind of an agreement with Google that it could say yes to,” adding: “There was not enough to be a detailed offer. They have shown no sense of urgency to enter into an agreement with anyone.”
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Microsoft has landed Viacom as an exclusive advertising partner. With the deal, announced Wednesday, Microsoft gets another customer for its Atlas ad platform and splits revenue on remnant inventory. Tags: Advertisement, Partnership, Ad Serving, Microsoft Corp., Viacom Inc., Business Structures, Finance, Larry Dignan Blog posts 2007-12-19
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Google says that the Viacom-Microsoft deal proves the point that there’s plenty of competition in the online ad market. As you may remember, Microsoft claims that Google’s purchase of Doubleclick creates an advertising monopoly. (The deal still doesn’t have a green light from the FTC.) But Microsoft said that even with the Viacom deal, Google+Doubleclick controls more than 80 percent of online advertising.
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