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Viacom: Content
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Companies like Viacom are in a pickle that Joost can help them solve. The pickle: Content players need something to compete with YouTube. The reason is clear: Viacom, Time Warner et al can't afford to have Google swipe the advertiser relationship. YouTube was a neat little promotional vehicle, but has become a threat since it was acquired by Google. Companies like Viacom don't want YouTube to be the future of media.
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The DMCA is badly drafted because the companies which wanted it -- content providers like Viacom -- deliberately had their lobbyists draft it that way. They expected to use the power of their corporate takedown-letter-writing department to shut down anything they didn't like. They didn't count on a service provider with the capacity to not only host enough content to give their takedown-letter department writer's cramp, but to actually be able to handle all those takedown letters without shutting down.
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The fact that it's pretty likely Viacom actually benefits from Youtube just makes this another stupid example of how current copyright laws don't work and how content providers don't understand the new opportunities. Just as the RIAA actually benefits from MP3 piracy, despite their ongoing claims to the contrary. Cory Doctrow's session with MS makes it pretty clear that each new jump in technology brings enormous benefits to those who embrace the change, though the existing system always fights it out and eventually loses. - by venger
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MUMBAI and NEW YORK, May 22 /PRNewswire-FirstCall/ -- Viacom Inc. (NYSE: VIA and VIA.B) and the TV18 Group announced today the creation of a new 50/50 joint venture operation in India, Viacom-18. The strategic alliance will include television, film and digital media content across numerous brands to build India's leading multi-.....
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Viacom's suit isn't just a threat to YouTube -- it's a threat to innovators of all stripes. YouTube has complied with takedown requests under the DMCA, including Viacom's 100,000 video takedown barrage last month. If Viacom convinces a court that YouTube is ... liable for copyright infringement, it could have a chilling effect on any business that hosts content on behalf of users and thus frustrate the many perfectly lawful uses of such technologies.
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In early February, Viacom asked YouTube toremove over 100,000 clipsfrom the site. In a statement, the media giant said that it had become clear that YouTube was unwilling to come to a fair agreement to make Viacom content available on YouTube. Viacom ... blamed YouTube's inability to deliver filtering tools that would prevent unauthorized content from appearing on the site.
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