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Viacom: Bet Networks
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Viacom wants people to visit their own website to see these Daily Show clips in order to make money from advertisements and to promote their other products. When people get the same content from YouTube, YouTube gets that ad-money instead. This is where the damage is. People are using YouTube in a way that reduces Viacom's ability to turn content into advertising dollars. The fact that it's intellectual property makes the situation a lot more complicated than "I gored your plow-ox, how much do I owe you". If you want to make an analogy to physical property, you need to explain why the difference between intellectual and physical property doesn't matter.
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Why did Viacom abruptly demand 100,000 of its videos be removed from YouTube? Turns out Viacom had other plans for its videos and films: tons of its content was on its way to another Internet video service: the hi-buzz peer-to-peer service called Joost. Suspicions arose when beta testers noticed a plethora of Viacom clips on the nascent Joost, the beta project with more clips than users ... far. more
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Viacom will provide unsold display advertising inventory on its digital sites for Microsoft to sell and serve through both Microsoft Digital Advertising Solutions (MDAS) and DRIVEpm. Revenue generated from the sale of this inventory by Microsoft will be shared between the two companies.
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Viacom is buying BET for less than BET was taken private for about four years ago, said PaineWebber media analyst Chris Dixon. Viacom is buying BET for about $48 a subscriber or about 20 times estimated 2001 cash flow.
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For Viacom, maintaining the success of its core cable brands is crucial. Led by MTV and Nickelodeon, they accounted for 63.7 percent of the company’s $5.2 million in revenue for the first six months of this year and 95 percent of the company’s income from its two principal operations: cable networks and entertainment.
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Through Paramount Pictures, Viacom produces, finances and distributes feature motion pictures. Each picture is a separate and distinct product with its financial success dependent upon many factors, among which cost and public response are of fundamental importance. In general, motion pictures produced or acquired for distribution by Paramount Pictures are exhibited in US and foreign theaters followed by DVDs and videocassettes, pay-per-view television, premium subscription television, network television and basic cable and syndicated television exploitation.
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