LYCOS RETRIEVER 
Vespa: Piaggio Usa
built 634 days ago
During its first ten years in production, the Vespa sold over a million units. Deciding to expand on their success in the scooter arena, Piaggio introduced the Vespa 400 automobile in 1957.
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Giancarlo Tironi, an Italian University student, reached the Arctic Circle on a Vespa. The Argentine Carlos Velez crossed the Andes from Buenos Aires to Santiago del Chile. Year after year, the Vespa gained popularity among adventure holiday enthusiasts: Roberto Patrignani rode one from Milan to Tokyo; Soren Nielsen in Greenland; James P. Owen from the USA to Tierra del Fuego; Santiago Guillen and Antonio Veciana from Madrid to Athens; Wally Bergen on a grand tour of the Antilles; the Italians Valenti and Rivadulla in a tour of Spain; Miss Warral from London to Australia and back; the Australian Geoff Dean took one on a round-the-world tour.
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Enrico Piaggio presents a Vespa to Pope Pius XII, who gives it to a Missionary bound for the Far East. Helping the popularity is the movie industry, which features more than 60 films with the Vespa. The Italian government makes it mandatory for all vehicles over 50cc to have license plates.
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In India, Piaggio transferred Vespa technology to Bajaj Auto. Bajaj used to sell in North America in the early 1980s but later withdrew from the market due to litigation threats from Piaggio.
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Paolo Timoni, Piaggio USA CEO said "KraftWorks coupled the stylish heritage of Vespa with the vitality and modernity of urban life. They understand the romance that surrounds Vespa, as well as the obsession it engenders in its riders, and the campaign reflects that."
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