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Verizon Yellow Pages: Idearc Media
built 656 days ago
The commercials, entitled “Storybook,” present the Idearc Media brand by underscoring the connection between the company that spun off from Verizon Communications and the established brand equity of Verizon Yellow Pages and Superpages.com. The commercials rotate for 10 weeks and will be seen by more than 89 million people nationwide. [View the two commercials here at www.idearc.com.]
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"We are the only yellow pages in the metroplex to offer such a feature," said Sandy Henjum, Area President for Idearc Media. "Historically, yellow pages directories have very little content as it relates to retail businesses and the smaller, sometimes harder-to-find unique shopping destinations.
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Look, yellow pages is one of two media that people who are looking for a lawyer go to.. the other is the Internet and the Internet is killing yellow pages. ..but, if you are going buy yellow pages media, you just can't do what every other lawyer is doing.
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