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Verizon Yellow Pages: Idearc Media
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"We're not just your grandmother's yellow pages anymore," said Suzanne Franks, area director of marketing for Idearc Media Corp., the publisher of the Verizon Yellow Pages, which the company spun off last summer. Yellow pages users "skew young and educated and very affluent."
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In Canada the company Yellow Pages Group owns the trademarks Yellow Pages and Pages Jaunes. It produces and distributes directories in both English and French. Yellow Pages Group is the market leader in print and online commercial directories and one of the largest media companies in Canada, producing the official directories of Bell Canada, Telus and Aliant. Other ILECs such as MTS and SaskTel publish their own directories and use the Yellow Pages name under licence. Competitive local directories often include commercial directories on yellow paper, but cannot use the Yellow Pages brand.
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Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon(R) Yellow Pages Companion Directories, Superpages.com(R), Superpages Mobile(SM), Solutions At Hand(TM) magazine and Solutions Direct(TM) direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006 and 18 million businesses in the United States, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.
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Idearc Inc. (NYSE: IAR), home to Superpages.com® and publisher of the Verizon® Yellow Pages, today reported third-quarter 2007 earnings. The company reiterated full-year guidance and ... announced another quarterly dividend to stockholders.
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Idearc Inc., home to Superpages.com® and publisher of the Verizon® Yellow Pages, has signed a definitive agreement to acquire Switchboard.com and other online directory assets from InfoSpace Inc. for $225 million. read more »
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Idearc Media (pronounced EYE-dee-arc) is a spinoff of Verizon's print and online yellow pages business. Formerly Verizon Information Services, it is based in Dallas, TX with a corporate office located at DFW Airport. The company employs about 7,100 people with revenues of $3.5 billion. It trades on NYSE under the ticker symbol IAR.
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