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Verizon Yellow Pages: Directories
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Thomson Yellow Pages was sold by The Thomson Corporation in 1980, at the same time as Post Office Telecommunications became the (then) state-owned British Telecom (BT). The Yellow Pages directory continued to be distributed to all telephone subscribers by BT. At the same time, The Thomson Corporation formed Thomson Directories Ltd, and began to publish the Thomson Local directory, which would remain the Yellow Pages' main, and often sole, competitor in the UK for more than the next two decades, and would be the competitive driving force behind such changes to Yellow Pages as the adoption (in 1999) of colour printing and "knock-out-white" listings.
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May 10, 2006--TACOMA, Wash--Local businesses can now reach potential customers in Greater Tacoma and East Kitsap County through a single yellow pages directory with the Verizon Yellow Pages. Sales have been brisk for the new directory, which is the only yellow pages to fully reach the Greater Tacoma area, Puyallup, Federal Way, Gig Harbor, Bremerton and other major East Kitsap communities.
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At least until the anti-trust breakup of the Bell System in the late 20th century, the term "Yellow Pages" was a trademark for commercial directories and the commercial portions of the by-commercial-category sections of directories that ... include by-name listings. Directories were published on behalf of the component Bell companies by the various publishing companies.
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Private equity fund CVC Asia Pacific is emerging as the frontrunner to buy Telecom's Yellow Pages directories business, which looks set to fetch a sum at the top end of analysts' expectations. MORE >>
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Local businesses had just one choice for Yellow Pages advertising until the late 1990s, when a second local directory began publication. A third option arrived in 2002, but the Dex directory now published by R.H. Donnelley Corp. has always been the largest.
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Barbara C. Coll, President and Chair of Board of SEMPO Inc., said, "We are delighted to welcome the leading online yellow pages directory as the newest sponsor of our non-profit professional association. Their participation validates the importance of SEMPO's mission, which is to increase awareness and promote the value of search engine marketing worldwide."
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