LYCOS RETRIEVER 
Urban Outfitters: Stores
built 265 days ago
In 1995, an Urban Outfitters store opened in Portland, Oregon, and lease signings were announced in Austin, Texas, and Tempe, Arizona, moving the company into the Southwest. With steadily increasing sales during this time, the company gained a ranking as number 76 on the Business Week list of hot growth companies. As it neared the end of the 20th century, the Urban Outfitters and Anthropologie chains appeared to be going strong, and, after a quarter century, Hayne and his staff were still successfully anticipating and responding to shifts in fashion trends and the changing tastes of their customers.
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The goal at Urban Outfitters is to be the brand of choice for well-educated, urban-minded young adults. They create a differential shopping experience, which builds an emotional bond with the 18 to 30 year old target. Currently, they operate 61 stores in the US, Canada, and Europe.
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Urban Outfitters targets young adults aged 18 to 30. The product offering includes women's and men's fashion apparel, footwear and accessories, as well as an eclectic mix of apartment wares and gifts. Apartment wares range from rugs, pillows and shower curtains to books, candles and novelties. Stores average approximately 9,700 square feet of selling space, and carry 30,000 to 35,000 stock keeping units (SKUs). The stores are located in large metropolitan areas, select centers and enclosed malls. As of January 31, 2007, it operated 106 Urban Outfitters stores in North America and Europe, as well as the Website and the Urban Outfitters catalog.
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With a solid financial record in place, Urban Outfitters planned to continue its expansion efforts in the coming years. Management hoped to increase store count by 20 percent per year, emphasizing that each location would continue to have its lifestyle focus. By 2005, there were over 75 Urban Outfitters stores in the United States, Canada, and the United Kingdom. Over 65 Anthropologie stores accounted for nearly 39 percent of net sales in 2005. Its success in recent years left it in a enviable position among its competitors. Indeed, Urban Outfitters Inc. had a strong following, a solid strategy in place, and years of success under its belt.
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The impossibly hip Urban Outfitters located on Fifth Avenue downtown is one-stop shopping heaven for trendy San Diegans. Part of a nationwide chain, the store stocks brands like Diesel, Levis Red Tag, Triple Five Soul and Puma, and caters to a fashionista crowd that doesn't mind shelling out $150 for a pair of jeans or $30 for a T-shirt, so long as they're the latest and greatest. Urban Outfitters ... carries some used clothes so you can have that retro look without actually sifting through racks of grunge at secondhand stores (though you'll have to kiss the low prices of thrift finds bye-bye). For a quick and less expensive fashion fix, the store stocks a huge supply of accessories, from funky socks and tights to sunglasses and cheap jewelry. Urban Outfitters also carries chic housewares, like dyed cotton bedspreads, beaded curtains, rugs, candles, martini glasses and much more.
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Urban Outfitters continued its lifestyle strategy in the 2000s and experienced marked success. It expanded its store count while sales and profits increased. Fifteen stores were opened in 2000, 12 in 2001, and 15 in 2002. During 2003, approximately 20 Anthropologie stores opened their doors while 20 Urban Outfitters locations were added to the company's growing arsenal. The Urban Outfitters catalog was launched that year.
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