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Univision: Univision Television Network
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Univision is the ultimate media juggernaut in the rapidly growing Latino market in the United States, a segment with about $480 billion in annual buying power. It is the fifth-largest television network in the country, reaching some 98 percent of Spanish-speaking households through its 62 television stations, more than 90 affiliate stations and more than 2,000 cable affiliates.
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The most watched Univision programs are Televisa telenovelas, serialized melodramas which, in contrast to U.S. soap operas, usually end after two or three months. Also, notably present in the Univision top ten (at number 6) is the nightly U.S. national newscast, the Noticiero Univisión. Apparently the Univision immigrant audience, while maintaining its links to "the old country" through the traditional telenovelas, is ... seeking out knowledge of its adopted U.S. home. Each year the U.S. Spanish speaking audience has more television programs to choose amongst. Telemundo, another U.S. Spanish language television network founded in 1986, has grown to several hundred affiliates. Galavision and Showtime en Espanol, two premium cable channels, as well as several regional Spanish language cable networks, including Spanish language ESPN and MTV, are challenging Univision's previously uncontested hold on U.S. Spanish language television.
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Univision is the fifth-largest US television network (behind Fox, ABC, NBC and CBS), best know for its telenovelas. It reaches an estimated 98% of Spanish-speaking households in the US - a market with US$480 billion annual buying power - through its 62 TV stations, over 90 affiliate stations and more than 2,000 cable affiliates.
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"The incredible ratings success of this year's Latin GRAMMYs has, once again, firmly established Univision as the home of mega-event television for Hispanics in the U.S.," said Alina Falcón, Executive Vice President and Operating Manager, Univision Television Network. "The ability to attract and deliver an audience of this size has helped clearly demonstrate Univision's rightful place as one of this country's Big Five major networks."
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Univision Television Network