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Univision: Univision Online
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Univision apparently hopes to leverage its TV dominance--and stars--to entice Hispanic users onto the Web. So far, only about 7 million of the 32 million Spanish speakers in the U.S. are online, says Internet consultant Jupiter Communications Inc. Still, Univision is starting late. Star Media Networks, the largest Spanish-language Net-access provider in Latin America and in the U.S., has powerful equity partners in NBC Inc. and Hearst Corp. In the last two years, it has spent more than $100 million on marketing the StarMedia.com sites and captured 1.2 million page views in the third quarter, up 71% over a year earlier. In November, News Corp., Comcast Corp., and others sank $67 million into Yupi.com, a network of Spanish-language sites. And Telemundo is a partner in Quepasa.com Inc., which is ... backed by Fox Entertainment Group. Says Betsy Scolnick, Star Media's senior vice-president for business development: ''It's going to take a lot for Univision to make an impact in this space.''
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New York, NY--(HISPANIC PR WIRE - PRNewswire)--February 4, 2008--Univision Online, Inc., a subsidiary of Univision Communications Inc., announced today that the Media Rating Council (MRC) has voted to fully renew its Accreditation of key traffic measurements on Univision.com. Univision.com was the first Spanish-language website to be accredited by the MRC, and remains the longest-running MRC Accredited website, in any language. The MRC is a non-profit industry association established in 1964. It is comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Accreditation signifies that Univision.com's traffic measurements fully comply with the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB).
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The partnership between Univision Online and AGmobile is designed to offer a substantial suite of new wireless applications and products to the skyrocketing Spanish-speaking population. Under the agreement, AGmobile and Univision Online will jointly develop, distribute and market mobile content offerings, including personalization, entertainment, information and messaging products.
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