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Univision: United States
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Galavision was ... being used by the parent company to connect with younger, bilingual, or English-dominant Hispanics in the United States reported to be turning away or turned off by Univision's programming. A Hispanic producer told a Los Angeles Times reporter, "In a lot of Latino households, mom and pop are at one TV set watching telenovelas and the kids are at another set watching 'Moesha' or 'Friends."' Galavision began targeting this segment of the market in 1997 with two English-language shows aimed at Hispanics: "Cafe Ole with Giselle Fernandez," including crossover Latino actors as celebrity guests, and "Funny Is Funny," an all-comedy half-hour series hosted by comedian Carlos Mencias.
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Forward Looking StatementThis press release contains forward-looking statements that involve risks and uncertainties that may affect Univision’s future success and growth. Actual results may differ materially due to risks and uncertainties as described in Univision’s filings with the Securities and Exchange Commission. Univision assumes no obligation to update forward-looking information contained in this press release.
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