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Unilever: Worlds
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One of the main aims of the Unilever corporate website is tocommunicate that Unilever is committed to high social standards and integrating with societies throughout the world. It ... needs to provide key corporate information to a number of target audiences.
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Unilever is a multi-national corporation, formed of Anglo-Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people [2] and had a worldwide revenue of almost €40 billion, or just over US$50 billion, in 2005 (58.5 billion as of 2008).
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Unilever ... named DDB Worldwide's Tribal DDB as the first, global digital agency of record for the Lipton Tea brand. Known for award winning work both in effectiveness and creativity, Tribal DDB was chosen to head innovation in the interactive space for Lipton and is charged with taking the brand to the next level in digital experiences.
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In 1989 Unilever became a major player in the world's perfume and cosmetic industry through three more acquisitions. It obtained Shering-Plough's perfume business in Europe; the Calvin Klein business from Minnetonka, Inc.; and, by far the largest purchase of the three, Fabergé Inc., the American producer of Chloe, Lagerfeld, and Fendi perfumes, for $1.55 billion. The upper-end cosmetics market was a high-margin business, and Unilever planned to step up marketing of its new products to raise sales.
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Bartle Bogle Hegarty (BBH)’s “Keeping Skin Amazing†campaign for Unilever’s Vaseline was awarded the Gold Global Effie at the inaugural World Effie Festival in Singapore today. Ogilvy & Mather’s “Pro-Age†campaign for Unilever’s Dove landed the Silver Global Effie, while JWT’s “Drop a Jean Size Challenge†for Kellogg’s Special K won the Bronze Global Effie. WPP’s Mindshare swept the Global Effies, as the winning media agency partner for all three campaigns.
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Adjusted for purchasing power the dollar spend of consumers in Asia, Africa and Latin America was $15 trillion in 2000, roughly equal to the spending of North Americans and Europeans, Unilever says. By 2010, consumers in developing and emerging markets will have raced ahead of the developed world. Small wonder that the battle for consumer hearts and minds is getting nasty in Brazil, where Procter & Gamble, which makes Ariel, has slashed prices by 30 per cent in an effort to steal Omo’s crown.
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