LYCOS RETRIEVER 
Tylenol
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The active ingredient in Tylenol is acetaminophen. Categorized as an analgesic, acetaminophen is an over-the-counter medication used to relieve pain and reduce fever. Acetaminophen is found in many other pain medications, such as Excedrin, Vanquish and Aspirin-Free Anacin. Acetaminophen is ... available in generic form, and in combination with other drugs.
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In a call-to-action to help consumers understand the value of making up for that lost hour of sleep, Tylenol(R) PM is offering a new tool to help: a free "Lights Out" calling service. By dialing 1-866-448-9579, starting March 27th, callers can sign up to receive sleep tips from Dr. Maas that will help shake them out of their sleep slump and remind them to get a good night's sleep. Callers can ... enter to win an Ultimate Bedroom Sleep Environment designed by Dr. Maas, by logging onto http://www.tylenol.com/sleepweek after March 27th.
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Soon after the national news stories on the tragic deaths from the tainted Tylenol, widespread fear swept throughout the country, especially in Chicago and its suburbs. The police drove through the city using loudspeakers to warn citizens about the potential dangers of Tylenol, which further compounded the people's fears. Citizens across the country literally ran home to dispose of their bottles of Tylenol.
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Tylenol's biggest challenge, the 1982 cyanide tampering scare in Chicago that killed seven people, is considered "a case study of how to deal with a brand crisis," said Mark Bard, president of Manhattan Research. He said pharmaceutical companies such as Vioxx maker Merck & Co. and Bextra maker Pfizer Inc. "could learn some lessons from what happened 20 years ago."
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The active substance of Tylenol, acetaminophen (APAP), was first used in medicine in 1893. Acetaminophen only gained widespread use after 1948, when scientists concluded that another popular drug, acetanilide, was toxic and that the same therapeutic effect could be safely achieved with acetaminophen, which was already known to be a metabolite of acetanilide.
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