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Tv Commercials: Viewers
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On September 7, 2007, commenter Paula on the blog of right-wing World Magazine, in response to the question "Have you seen the new TV commercials put out by Freedom's Watch? The commercials were developed to help boost support for the war on terror and encourage viewers to contact their senators and representatives to urge continued support for the war effort. After viewing the commercials here, what do you think about them?", said:[26]
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Brightcove (http://www.brightcove.com/) is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks.
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In the United States and Europe, trends reveal that reaching an audience with a 30-second TV commercial is becoming more difficult in an increasingly cluttered media environment. Technology is ... playing its part with more than a third of TV viewers regularly using a PC while watching television and, according to Forrester research, by 2007 personal video recorders (PVRs) and video on demand (VOD) – which allow you to record programming and skip through ads – will reach half of all American households. These trends are expected to be felt across Asia at a similar pace and timeframe.
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NEW YORK, July 11 /PRNewswire/ -- Todd Sloane, Senior Vice President of Publishers Clearing House, has a strong stomach for reality TV. Like millions of TV viewers who enjoy the current rash of reality programs, he can chortle with the best of them as a show's unsuccessful participant or "victim" is humiliated and sent home to lick gaping wounds.
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Viewers could soon be rewarded for watching TV as loyalty cards come to a screen near you. Any household hooked up to Sky could soon be using smartcards in conjunction with their set-top boxes.
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[P]rime-time TV viewership for young men declined nearly 8 percent in 2003, according to Nielsen Entertainment. The 18-to-34 male age group is an important demographic for marketers looking to build brand loyalty and grab consumers who have disposable income.
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