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Tv Commercials: Super Bowl
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For many Super Bowl viewers, the TV commercials are as important to the festivities as the game itself. Overall, 49 percent of the respondents said that the game was their favorite part of the Super Bowl festivities, but more than a quarter (26 percent) actually preferred watching the ads. Males, in particular, were significantly more likely to prefer watching the game itself, while females preferred watching the ads. Females were ... more likely than males to prefer spending time with friends and family and watching the halftime show.
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(Note to kids: Peter Lemongello, pronounced "lemon Jello," was a minor pop star in the '70s who pioneered the idea of selling albums through late-night TV commercials. He later became a real-estate developer with his brother, a former professional bowler. In 1982 the two of them were allegedly kidnapped and robbed by two former major-league baseball pitchers, one of whom was their cousin. Now Lemongello sometimes performs in Branson, Missouri, as "Branson's Italian crooner.")
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NEW YORK, Jan. 31 PRNewswire — Baby Boomers, America's largest generation, predict that the Indianapolis Colts will win Super Bowl XLI(R) on Sunday, February 4th, according to a new poll by TV Land. Additionally, Baby Boomers are excited to see the commercials that will premiere during the big game. With Boomers citing the talking frogs saying "Bud-weis-er" as their most beloved Super Bowl commercial of all time, it follows that they eagerly anticipate seeing the new beer ads that will debut during the Super Bowl. Other findings from the poll show that Boomers' all-time favorite half-time performance was given by
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Strukt was commisioned to create 6 TV-Commercials for IAA, Europe's biggest auto show, by Berlin based agency Zum goldenen Hirschen. Strukt provided motion design based on an already established layout and supervised the green screen shoot at Havel Studios, Berlin.
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TV Land's Baby Boomer Survey about the Super Bowl was conducted January 22-23rd. Five hundred respondents ages 40-59 were surveyed on their attitudes and behaviors regarding the Super Bowl. Interviews were conducted via the Internet by OTX. Respondents were randomly selected from a pre-screened "virtual panel" recruited from OTX's online sample community of more than 20 million people in the United States and 40 million people worldwide. To qualify, viewers needed to be U.S. residents who watch at least five hours of television per week.
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In the U.S., the TV advertisement is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game is known as much for its commercial advertisements as for the game itself, and the average cost of a single 30-second TV spot during this game (seen by 90 million viewers) has reached $2.7 million (as of February 2008).
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