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Tv Commercials: Spot Runner
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The chart below highlights the top 10 local TV markets that had political commercials this year. Each of the markets had at least 10,000 ads for a total of 154,950 local TV spots. Tampa-St. Petersburg led the way with 19,730 spots, mainly for Governor and Congressional races, and Los Angeles was second with 17,257 spots. Top 10 Local TV Markets (August 1 - October 15) Market Local TV- Races/Political Parties/ Units Ballot Initiatives Tampa-St. Petersburg (FL) 19,730 Governor, Congress, U.S. Senate Los Angeles (California) 17,257 Ballot Initiative, RNC, DNC,Governor San Francisco-Oak- 15,768 Ballot Initiative, RNC, DNC San Jose (California) Boston (Massachusetts) 15,556 Governor Providence-New Bedford (RI) 15,217 U.S. Senate, Governor, Ballot Initiative Columbus OH (Ohio) 14,681 RNC, DNC, Congress, Governor West Palm Beach- 14,534 Governor, Congress, RNC Ft. Pierce (Florida) Phoenix (Arizona) 14,172 U.S. Senate Washington DC 14,028 Maryland & Virginia Senate, Maryland Governor Green Bay-Appleton 14,012 Congress, Governor (Wisconsin) Total Top 10 154,950 Source: Nielsen Monitor-Plus Key U.S. Senate and Governor Races
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In Toledo, the TV commercials ran from mid January to mid May of this year, rotating through the three different versions every three weeks. At the same time, these TV spots were backed by direct response radio. This is an excellent application of radio: to reinforce other media. The radio spots had a similar message to the TV ads, but the call to action was exclusively to the web site. Why? Two reasons.
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Music from TV Commercials - Archives goes back to 1996. Provides the name of the company, artist/composer, name of Spot and links to Amazon.com which gives "Listen to Music samples. Also check out - Sounds Familiar
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Communications Factory developed three different 60-second TV ads. The first half of each ad featured a different common household odor scenario: cigar smoke, kitchen smells, or pet odors. The second half of each spot served to explain how the Fresh2 bulb works and stated the "call to action" (an essential element lacking in most branding-oriented campaigns). These TV spots directed viewers to both the Fresh2 web site and a toll-free number. The bulbs were advertised at $19.99 for a package of two plus $5.00 shipping and handling per package. If the viewer had enough information and was ready to buy, he or she would usually go right to the phone.
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This year, six TV commercials and four print ads comprise AdCracker's top 10. The list includes what McNamara calls "a hilarious spot" from Thailand about a young couple who can't find their baby. Here are the first three of the top 10 ads:
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If desktop publishing ignited an underwhelming explosion of vanity presses, Spot Runner has a different idea cooking for TV, one that could be incendiary. Imagine the doctors, dentists, car dealerships, local restauranteurs, insurance salesmen and realtors who will take advantage of the startup’s Internet-based model for ordering up TV spots as easily as personalized greeting cards. Prospects pick from 1,000 generic modules of pre-existing, professionally shot spots that cost as little as $500 to lease. They add their own title cards and/or voiceovers and taglines. Most seductive (since everyone thinks they know as much as the top media buyers about what people like to watch) is a detailed media schedule with à la carte prices that’s as user-friendly as ordering an item from an Internet retailer. What’s more, the spot-cable prices are likely to cause reverse sticker-shock.
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