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Travelocity: Customers
built 226 days ago
Under the Travel For Good initiative, first launched in August 2006, Travelocity began a program called Change Ambassadors to help bring the idea of “voluntourism” to a broader, mainstream audience. Key components of the Change Ambassadors program are consumer and employee grants that will be awarded to people who wish to help others through volunteering, but do not have the financial means to take a volunteer vacation. Travelocity will award two $5,000 grants per quarter to customers and one $5,000 grant per quarter to employees.
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Around this time, Travelocity and Preview Travel entered into an agreement with Priceline.com, the name-your-own-fare online service. Together, the three companies agreed to refer customers to each other's sites and collect referral fees when purchases were made. The arrangement enabled Travelocity and Preview Travel to expand its audience and serve customers who were looking for the cheapest fares. Expedia countered by announcing it would develop its own name-you-own-price plan for airline tickets.
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As the online travel market grows, Orbitz, Travelocity and the others will need to compete for customers on service as well as price. An April 23rd study from Jupiter Media Metrix cautioned online travel service providers that customer service and "reassurance" about privacy, security and fees would be key to attracting and keeping customers.
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Travelocity received the highest overall ranking in the Online Customer Respect Study, conducted by the Customer Respect Group, in 2003. Travelocity received a rating of 9.2 out of 10 – the highest overall among all travel sites.
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Travelocity and MasterCard will continue offering value-packed cash-back promotions to customers. In addition to Travelocity’s already low cruise rates, members who use a MasterCard card by February 28 to purchase three to 10-day sailings between March 1, 2003 and December 31, 2003 can receive up to $250 cash back on a MasterCard Gift Card, which may be used at more than 29 million MasterCard acceptance locations worldwide.
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Both the first-time traveler and the seasoned veteran will feel at home at Travelocity. Easy–to–follow links and large maps allow you to point and click exactly where you want to go, and Travelocity will take you there. Another convenience is the cruise tools box that appears on the right side of all of the pages for quick access to FAQs, customer service and a variety of ways to find and sort cruises.
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