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Travelocity: Companies
built 191 days ago
Travelocity is one of the 35,300 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2007. Revenue and subscribers will be recognized as the service is delivered.
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Once the merger between Travelocity and Preview Travel closed in March 2000, the new Travelocity launched a $50 million print and television advertising campaign to gain new customers. The ad campaign positioned Travelocity as the place where people could take control of their travel arrangements. The radio spots noted that Travelocity's online site listed 45,000 hotels, 700 airlines, and 50 car rental companies. Meanwhile, Travelocity had combined online traffic of more than eight million visitors in February 2000, according to Media Metrix, making it the top online travel site in terms of traffic. Expedia had 5.3 million visitors, while Travelocity by itself had 5.1 million.
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As part of the multi-year agreement, Travelocity and MasterCard have teamed up to create an expansive program to market destinations, airlines, hotels, cruise lines, vacation packages, car rental specials and more. The agreement has been broadened to include travelocity.ca, Travelocity’s Canadian website, and last-minute travel site, Site59. The expanded scope of the new agreement reflects the success of the relationship between the two companies since June 2000, which have offered some of the most compelling and rewarding consumer travel options.
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Travelocity began 2001 by predicting it would achieve profitability by the end of the year. During 2001, the company faced new competition from the airlines, which launched two new online ticketing services Hotwire.com and Orbitz.com. The airlines ... capped commissions at $10 per ticket for all airlines tickets sold online or offline, and some airlines--notably Northwest and KLM--eliminated commissions for airline tickets sold online. In March 2001, Travelocity stopped booking flights on Southwest Airlines after the two companies experienced customer service problems. Travelocity also began charging customers $10 commissions on Northwest and KLM tickets.
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Travelocity has unveiled a new corporate identity as part of a drive to give some of the company’s different brands in Europe and North America a common look and feel. The new design will be applied to Travelocity’s national sites as well as some European brands like Resfeber in Sweden. - (3/25/2004)
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Travelocity has launched an online travel site for Mexico to focus on the 20 million people who have Internet access in Mexico. It's the company's first Spanish language site in North America.
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