LYCOS RETRIEVER 
Trademarks
built 191 days ago
The Logos & Trademarks collection is a library of well-known corporate symbols and service marks used to advertise and display products and services. An invaluable asset for graphic designers and printers who need access to a wide range of logos for display and specialty advertising, sign making, and printing. Logos & Trademarks subjects include automotive manufacturers and automative components and parts suppliers, airlines, beverages, computers, communications, food, petroleum and gas, publishing, restaurants, retail, shipping, travel, real estate, insurance, finance, credit card, non-profit organizations and associations, fraternal and masonic, entertainment and the arts, and more.
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Trademarks are adjectives. Use them, at least in your initial and most prominent references and otherwise as needed for clarity, with generic nouns that identify a Sun product, technology, program, or service. For example, use "Java technology" or "the Solaris operating system" instead of using "Java" or "Solaris" on its own.
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Trademarks embody the goodwill of a business. They add value to products and services. Nearly identical goods and services fetch much less value if they do not originate from the recognized trademark or service mark owner. Sheldon Mak Rose & Anderson provides complete trademark services for clients.
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Trademarks protect words, names, symbols, sounds, or colors that distinguish goods and services. Trademarks, unlike patents, can be renewed forever as long as they are being used in business. The roar of the MGM lion, the pink of the insulation made by Owens-Corning (who uses the Pink Panther in advertising by permission from its owner!), and the shape of a Coca-Cola bottle are familiar trademarks. These are brand names and identities and are important in marketing a product or service.
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Trademarks rights must be maintained through actual lawful use of the trademark. These rights will cease if a mark is not actively used for a period of time, normally 5 years in most jurisdictions. In the case of a trademark registration, failure to actively use the mark in the lawful course of trade, or to enforce the registration in the event of infringement, may ... expose the registration itself to become liable for an application for the removal from the register after a certain period of time on the grounds of "non-use". It is not necessary for a trademark owner to take enforcement action against all infringement if it can be shown that the owner perceived the infringement to be minor and inconsequential. This is designed to prevent owners from continually being tied up in litigation for fear of cancellation. An owner can at any time commence action for infringement against a third party as long as it had not previously notified the third party of its discontent following third party use and then failed to take action within a reasonable period of time (called acquiescence).
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Trademarks may be registered with the U.S. Trademark Office, http://www.uspto.gov. Usually, once a mark has been registered the owner of the registration is the only one in the U.S. who may use the mark in conjunction with the goods and services for which it has been registered. Registration may be applied for at any time, including before a mark is in use.
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Trademarks