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Toys: Children
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WAYNE, N.J., May 17 /PRNewswire/ -- Today, Toys "R" Us and the Toys "R" Us Children's Fund announced that their nationwide campaign to benefit Autism Speaks raised more than $1.1 million to support crucial autism research and advocacy. For seven weeks, as part of Autism Awareness Month, all Toys "R" Us stores across the country, and http://www.toysrus.com/, collected cash donations in an effort to help solve the puzzle of autism. All money raised during the campaign will go directly to Autism Speaks to fund important autism research programs and help provide a voice for children affected by the disorder.
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To jumpstart the campaign, Toys"R"Us, Inc. gave Toys for Tots $1 million worth of toys and the Toys"R"Us Children's Fund awarded the organization a $100,000 grant. In addition, this year Toys"R"Us, Inc. matched the total number of toys collected in all its stores to provide Toys for Tots with twice the number of toys donated by its customers.
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Toys are usually associated with children and pets, but it is not unusual for adult humans and some non-domesticated animals to play with toys. Many items are manufactured to serve as toys, but items produced for other purposes can ... be used as toys. A child may pick up a household item and 'fly' it around pretending that it is an airplane, or an animal might play with a pinecone by biting it, chasing it, and throwing it up in the air. Some toys are produced primarily as collector's items and are not intended to be played with.
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These toys are especially important to children hospitalized for respiratory conditions because they have been certified asthma & allergy friendly(TM) by the Foundation. Through a creative program with the international certification organization, Allergy Standards Limited (ASL), all of the toys have been scientifically tested and proven to be more suitable for people with asthma and allergies. Toys are just one of the product categories certified by these groups. Others include bedding, vacuum cleaners, flooring, washing machines, paints and more.
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Many countries have passed safety standards limiting the types of toys that can be sold. Most of these seek to limit potential hazards, such as choking or fire hazards that could cause injury. Children, especially very small ones, often put toys into their mouths, so the materials used to make a toy are regulated to prevent poisoning. Materials are ... regulated to prevent fire hazards. Children have not yet learned to judge what is safe and what is dangerous, and parents do not always think of all possible situations, so such warnings and regulations are important on toys.
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Activision has worked with Toys For Bob since 2002. Most recently the companies have worked together on the upcoming children's game Madagascar, which is based on DreamWorks Animation's feature film. The game is slated to ship this month timed to the movie's release. Toys For Bob is currently in pre-production on an as-yet unannounced Activision title which is expected to be released in FY 2007.
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