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Time: Magazine
built 228 days ago
Written by young reporters, Time For Kids is a division magazine of Time Magazine that is especially published for children and is mainly distributed in classrooms. TFK contains some national news, a "Cartoon of the Week", and a variety of articles concerning popular culture. An annual issue concerning the environment is distributed near the end of the U.S. school term. The publication hardly ever reaches above fifteen pages front and back. It is used in many libraries.
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While Time Inc. focuses on expanding and growing its digital platforms, quality print content still matters. In 2007, TIME unveiled a redesign of the magazine and changed its delivery date to Friday, allowing readers the entire weekend to enjoy the magazine. People magazine extended its Style Watch issue, which now comes out ten times a year.
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"Now that Time Inc. is using WoodWing that number has jumped even more dramatically," Kruger said, noting that each month, one out of every two American adults reads a Time Inc. magazine. "Quite simply, WoodWing has become an editorial system for the largest publishers in the world."
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In 2007, Time moved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays, and Saturday subscription delivery. The magazine actually began in 1923 with Friday publication.
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Kruger explained that Time Inc.'s diverse needs required the power and versatility provided by Smart Connection Enterprise. "They gave us a challenge," Kruger said. "They needed a system that was flexible and powerful enough to meet the needs of diverse and very large magazines."
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