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Texas Lottery: Games
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The Texas Lottery's popular Pick 3 and Daily 4 games are played twice daily. The Pick 3 game was launched in October 2003, and the Daily 4 game was launched in October 2007.
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From its inception in May 1992, when the first scratch-off ticket was sold, the Texas lottery had exceeded all expectations. The take from its first day of sales was the best of any lottery anywhere. To keep up the pace, marketing by the lottery and its advertising firm, GSD&M of Austin, had to be intense. New scratch-off games had to be introduced regularly, before players tired of (losing) the old ones, and each one was sold to the public by wrapping the lottery in Texas mythology, just as GSD&M had earlier come up with “Don’t Mess With Texas” for its anti-litter campaign. There was Lone Star Millions and the Texas Two-Step, Cactus Cash and Fiesta. Eventually, GSD&M came up with “Scratchman,” a character who became the lottery’s symbol.
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Ten celebrity judges select Texas 'Toons, by Austin artist Greg Dorchak, as the winner of the Lottery's first scratch game design contest. The Lottery received more than 31,000 entries and paid a grand prize of $3,000!
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The TX lottery ... offers a variety of scratch-off games. With these games, you can get an instant lottery result rather than having to wait for a drawing. Scratch-off lottery games make a great gift or stocking stuffer, and there are many games specially designed for the holidays. Holiday Cash and Holiday Millionaire are two popular stocking stuffing games. With Holiday Cash, you have a chance to win up to one thousand dollars, and Holiday Millionaire’s grand prize is three million dollars. You can also play Holiday Bingo for a chance at thirty thousand dollars.
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Artist Raphael Casarez helps to kick off the Lottery's Second Scratch Ticket Design Contest in San Antonio. Casarez designed the Honey Money scratch ticket - one of two new games produced from among the winners of the first contest.
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The way to achieve this is to promote the lottery as entertainment, not gambling. Even if people lose more than they win (and almost everyone will), they will feel that they got their buck’s worth if they tune in to the drawing of the winning numbers or play with a calculator to figure how to spend their winnings or form office pools with co-workers to win a big pot. They ... have to win now and then. As long as the lottery is fun, people buy tickets. When it stops being fun, they quit.
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