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Texas Instruments
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Texas Instruments will be working with Mitsubishi to make the world's most beautiful plasma-screen graphing calculator, the TI2010. Just joshing. They are actually working together to make possibly the world's most beautifulest DLP projector in the land. The Mitsubishi HC3000U projector will use a color processing technology that was developed by TI to make colors pop and sparkle. The projector will support resolutions up to 720p, have a low noise level of 25dBA and an estimated lamp life of 3000 hours. This projector is available now for $3,000.
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Texas Instruments is the world's largest integrated manufacturer of radio frequency identification (RFID) transponders and reader systems. Capitalizing on its competencies in high-volume semiconductor manufacturing and microelectronics packaging, TI is a visionary leader and at the forefront of establishing new markets and international standards for RFID applications. For more information, contact TI-RFid(TM) Systems at 1-800-962-RFID (7343) (North America) or +1 214-567-7343 (International), or visit the Web site at http://www.ti-rfid.com.
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The Pitch Time for a little holiday nostalgia this week, as Hype Sheet goes digging through the crates for this 1983 Texas Instruments gem—a textbook example of preying on parental fears. A blond, bowl-cutted moppet sits on daddy's lap, toying with an educational program on the family's snazzy TI-99/4A. "A Texas Instruments home computer can give him a real head start," intones the honey-voiced narrator, as Junior successfully identifies a pixilated rabbit. At the end... the message turns more ominous: "Don't put it off!"—the unspoken end of that sentence being, "...or your kid will be DUMB!" America, however, wouldn't be cowed by scare tactics: TI was forced to close its home-computer division that same year. Was the home of the integrated circuit just a victim of bad timing?
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The next major change came late in 1953, when Texas Instruments went public by merging with the almost-dormant Intercontinental Rubber Company. The merger brought TI new working capital and a listing on the New York Stock Exchange and helped fuel the company's subsequent growth. Indeed, the postwar era was a heady time for Texas Instruments. In 1953 alone, TI acquired seven new companies. Sales skyrocketed from $6.4 million in 1949 to $20 million in 1952 to $92 million in 1958, establishing TI as a major electronics manufacturer.
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The Texas Instruments labs had been engaged in R&D to flank the CPU makers by producing a superior microprocessor. The TMS9900 was the result, a 16-bit CPU with advanced features and supported by a family of peripheral chips that provided graphics and fast mathematic processing. The first application of the TMS9900 was in the Texas Instruments line of mini-computers, which were marketed to compete with Digital Equipment's PDP-11 line of computers and Data General's Micro Nova. These were moderately successful, but the field was small and largely dominated by DEC and Data General.
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Texas Instruments' roots can be traced to Geophysical Service, a petroleum-exploration firm founded in 1930 by Dr. J. Clarence Karcher and Eugene McDermott. Headquartered in Dallas, Texas, Geophysical Service used a technique for oil exploration developed by Karcher. The technique, reflection seismology, used underground sound waves to find and map those areas most likely to yield oil. When Karcher and McDermott opened a research and equipment manufacturing office in Newark, New Jersey--to keep their research and their seismography equipment operations out of view of competitors--they hired J. Erik Jonsson, a mechanical engineer, to head it.
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