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Tennis: Womens
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Tennis fans ... can tune into live play-by-play coverage of the semi- final and final matches. XM will broadcast the U.S. Open men's and women's semi-finals and finals live on XM Sports Nation, also anchored by Bud Collins. Grand Slam Doubles champion, Murphy Jensen, and three-time Grand Slam singles winner, Virginia Wade, will provide color commentary and analysis for the men's and women's matches, respectively.
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"Sony Ericsson is committed to making the 2006 Sony Ericsson Championships the most fan interactive, innovative and entertaining season-ending event that women's tennis has ever witnessed," said Dee Dutta, CVP and Head of Marketing at Sony Ericsson. "Sony Ericsson is proud to sponsor the event that brings the best of the best together, and to use the Sony Ericsson Championships as a platform for our technology and brand."
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The marketing concept captures and conveys the strength and tenacity of women's tennis, as well as the grace and femininity that it invariably exudes. The campaign is conspicuous yet fluid, and signals a noticeable departure from the more traditional sports advertising campaigns of the past few years.
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