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Television News: Stations
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Medialink produces and distributes announcements of new products and corporate mergers and acquisitions, motion picture trailers and general news to more than 1,000 television networks and stations worldwide on behalf of its 3,000 clients. The Company's Teletrax subsidiary, a joint venture with Royal Philips Electronics N.V. of the Netherlands, provides automated digital tracking services to clients ranging from Buena Vista Television to NBC News Channel and the ABC Television Network. "We watermark the video content of Teletrax clients with an imperceptible and permanent identifying code so that our network of monitors can then determine where client material is being broadcast and for what duration," said Graeme McWhirter, Executive Vice President of Medialink and Chairman of Teletrax. "By adding Mediavision capability, clients can view how their material is actually used by broadcasters."
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Local television newscasts, where most Americans get most of their news, are packed with medical stories and health information. But the first-ever national study of that coverage finds many problems with it, and sees room for improvement by both TV stations and the health experts whose work fills the news. In the March issue of the American Journal of Managed Care, researchers from the University of Michigan and the University of Wisconsin-Madison report results from an in-depth analysis of health coverage on local TV newscasts from across the country. In all, health and medical stories comprised 11 percent of the news portion of late-evening newscasts in the one-month period studied, with 1,799 such stories carried on 2,795 broadcasts captured from the representative sample of 122 stations in the nation's top 50 media markets. The average story was 33 seconds long, and most did not give specifics about the source of the information presented. Items about specific diseases tended not to contain recommendations for viewers, or information about how common the disease was -- which could help put the news into perspective with other health issues.
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In the United States, news themes used on local television stations are typically organized into news music packages, with each theme within a package sharing a similar musical signature. A typical television news music package consists of anywhere from 50 to as much as 1000 cuts of music. One of the largest news music packages is Stephen Arnold Music's Overture package with a total of 36 themes and over 1000 cuts.
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In a third Canopy wireless broadband deployment centered around the Democratic National Convention, Community WISP was contracted by a local television news outlet to provide live video feeds from four traffic bottleneck locations. News stations that normally had traffic reporters providing live traffic information from helicopters were grounded because of the no-fly restrictions placed over the greater Boston area during the convention.
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While many local television stations offer government and election coverage during off-peak hours, the MNI has shown a lack of quantity and quality during the most-watched newscasts. According to the Pew Center for the People & the Press surveys, almost six in ten Americans (59 percent) watch local news regularly, and more than three in four (76 percent) say that television news is their chief source of election information. Furthermore, a 2006 poll conducted by the firm of Belden Russonello & Stewart found that 88 percent of 2,000 Midwest voters felt that if they had more information about how government works, they could keep it more accountable.
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[L]ocal partnerships increasingly pair dominant newspapers and television stations on shared Web sites. For example, Philadelphia Online added real-time video to its breaking coverage from "Inquirer News Tonight," a program it launched in 1994 on the Tribune Co.-owned WPHL-TV station on the Warner Brothers network (New Media Index, 1997). Newspaper companies like Tribune Co. and Media General Inc. are ahead of television networks in creating hybrid multi-media newsroom operations.
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