LYCOS RETRIEVER
Television News: Radio
built 658 days ago
"The findings from the Midwest News Index (MNI) reports reveal a retreat from responsibility by local television stations," the groups said in their letter, citing studies conducted during the past year by the University of Wisconsin NewsLab. "They ... reveal an equally distressing failure by the Federal Communications Commission to regulate broadcasting in accordance with the 'public interest, convenience, or necessity,' a principle first enshrined in the Radio Act of 1927 and later in the Communications Act of 1934.
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Radio news is the same as television news but is transferred through the medium of the radio. It is more based on the audio aspect rather than the visual aspect. Sound bites are captured through various reporters and played back through the radio. News updates occur more often on the radio than on the television- usually about once an hour. Traffic updates are ... extremely popular through the radio, especially during rush hour when people get off work.
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To boost online advertising, newspapers were promoting themselves on radio and television and creating advertising package buys (Sullivan, 1999). Advertising consultants were often behind the move to become a local portal. Newspapers are selling buttons and advertising text as well as banner ads. The new development was bundling ads on portal sites that are jointly branded or even owned by competing media companies. In the Los Angeles metro area, Dean Singleton's Media News local newspaper group has partnered with Donrey and other newpapers companies. In south Florida, competing papers owned by Cox and Knight Ridder have paired up with dominant local television stations.
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In this course you will learn to write news for television and radio (Broadcast News) in its various forms. The bulk of class time will be spent writing, rewriting, editing and reading aloud.
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