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Telemundo: Noticiero Univision
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Los Angeles, CA, – Telemundo 52 announced today that as of September 15th KVEA will be the first Spanish-language station in the country to transmit its award-winning newscasts in High Definition. Viewers will be able to watch the news programs En Contexto at 11PM, Noticiero 52 at 6PM, Buenos Días at 5AM, as well as Al Mediodía in HD.
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"Telemundo is ahead in the risk curve and is already seeing the fruits of its investment in the production area, while Univision is still mapping out the road. Telemundo may never break Univision's monopoly on overall ad dollars, but it can be a stronger No. 2."
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Telemundo did initially get a boost when it first aired Betty la Fea, the Colombian novela produced by RCN, in 2000. But beyond that, Browne recalls, "There were just not a lot of high-quality novelas out there to buy that could compete with Univision's Televisa novelas." That's principally what led Telemundo to change course and open its own production studio.
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In 1992, Joaquin F. Blaya, a 22-year veteran of Spanish language media and formerly President and chief executive officer of Univision Holdings, Inc., joined Telemundo as president and chief executive officer. Under his leadership, Telemundo continued its expansion. New programming targeting younger audiences and second generation Hispanics such as Ritmo Internacional and Padrisimo, was developed. In a joint venture among Telemundo, Univision and Nielsen Media Research, Blaya ... created the first nation-wide ratings service focused on the Hispanic community's viewing habits. In another joint venture with Reuters and British Broadcasting Corporation World Television, Blaya set in motion a 24-hour Spanish language television news service called Telenoticias. By mid-1993, Telemundo was in financial trouble and filed for bankruptcy under Chapter 11 of the Bankruptcy Code.
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The campaign ... includes two 30-second spots for African American and Hispanic audiences that will air on network and cable programming including CBS, BET, The CW, NFL, FOX, NBA, Univision and Telemundo. Two-page spreads and single page print ads break in October publications such as Jet, Heart & Soul, Ebony, Essence, Vanidades, Selecciones, Kena, Hispanic and Latina.
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