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Telemundo: Nbc Universal
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"When Telemundo was first bought by NBC Universal, a big goal behind the deal was based on creating synergy between the two companies," says Browne. "It has taken us a little longer than we thought it would to get there, but we are there now."
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NBC Universal, which bought the Spanish-language broadcaster in 2001, is replacing the locally produced newscasts at six Telemundo stations with a regional newscast out of Fort Worth, Tex. The half-hour news segments will include reports from the local stations where the news departments have been cut.
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In the summer of 1999, Telemundo decided to make a change, bringing in James McNamara as president and CEO. McNamara, former president of Universal Television Entertainment and New World Entertainment, grew up in Panama and speaks fluent Spanish. He ... had experience with English-language daytime soaps and knew how lucrative the genre could be.
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With NBC's--and owner General Electric's (nyse: GE - news - people )--money and muscle behind it, Telemundo is certainly poised to take some market share from Univision. NBC ... gives Telemundo access to better programming and newscasts, which could translate into higher ad rates.
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NBC and Telemundo are co-hosting an open-casting call for English, Spanish and bilingual-speaking actors interested in becoming a part of the NBC and Telemundo talent pool beginning Friday, June 8, in Miami, Florida. For more information, location specifics and audition details, interested candidates can log-on to www.diversecitynbc.com.
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The agreement includes rights to distribute Bravo, CNBC, CNBC World, MSNBC, SCI FI Channel, Trio, USA, ShopNBC, Telemundo, including Telemundo's locally owned broadcast stations, and mun2, a channel aimed at young U.S. Latinos. Also included are retransmission consent rights to NBC Universal's owned and operated broadcast stations and Universal HD, a service that features high-definition films, TV shows, performing arts, sports and special events.
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