LYCOS RETRIEVER 
Telemundo: Liberty Media
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Miami, FL -- Telemundo announced it continues to deliver ratings growth during the latest July 2006 sweeps period. According to data provided by Nielsen Media Research, Telemundo is the only Spanish-language broadcaster to deliver growth in the highly coveted Monday-Friday primetime slot (M-F, 7-11PM) over last July. This latest performance marks ten consecutive months of year-to-year growth; making Telemundo the fastest growing broadcast network among Hispanics in two leading demos, Adults 18-49 (A18-49) and Adults 18-34 (A18-34).
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Sony Corp. currently owns about 40 percent of the closely held Telemundo, while Liberty Media, a company controlled by cable pioneer John Malone, has a 35 percent stake. The rest is held by other investors.
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"Fifty percent look on the internet as an extension of TV," said Peter Blacker, senior vice president of digital media for Telemundo. "So we've created web content with the goal of super-serving passion points.
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Such numbers would have been unthinkable for Telemundo during its ill-fated 1998-99 season. Through the 1990s Telemundo had struggled with programming with each successive change in management, but there was optimism when media giants Sony Pictures Entertainment and Liberty Media and Apollo Management bought Telemundo in 1998.
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