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Telemarketing: Marketing Research
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Telemarketing in Australia is restricted by the Australian Federal Government and policed by the Australian Communications and Media Authority (ACMA). Australian Federal legislation provides for a restriction in calling hours for both Research and Marketing calls.[3]
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Direct communication continues to be essential in the telemarketing industry. Fluent is pioneering the use of a wireless text (SMS) messaging software solution that delivers information to large numbers of mobile telephone users instantaneously. Fluent was interested to hear how TextNow! could add value to client's projects. Tags: Mobile-phone, Mobile, Software Solution, Text Messaging, SMS, Fluent, Telemarketing, Text Messaging/SMS/MMS, Advertising & Promotion, Telephony, Cellular Phones, Marketing, Marketing Research, Consumer Electronics, Personal Technology, Online Communications, Networking Case studies
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The article focuses on Xerox Corp.'s telemarketing practice. Xerox has continued to practice telemarketing despite being restriction on telemarketing efforts of the U.S. government. Now it has become a trend for marketers to combine telemarketing with other online and offline marketing channels. Xerox's telemarketing practice has been divided into three groups including North American agents, the U.S. Solutions Group, and Xerox Canada Ltd. group of salespeople. All telesales within Xerox have been tied to specific marketing campaigns. Xerox has been testing new ideas within the teleweb group.
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Even though email marketing is rapidly becoming the leading mechanism for identifying new prospects, telemarketing is still one of the most direct ways to contact people. And unlike the impersonal nature of email, telemarketing is all about human interaction.
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