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Teens: Parents
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"Teens are digital super-connectors," said study author and EduGuide President Bryan Taylor. "Parents may feel slow compared to their teens. Yet trying to keep up with their kids puts these parents ahead of other adults."
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Teens say they get information about sex and sexual relationships from a number of sources. But parents top the list--70% say they have gotten a lot or some information about sex and sexual relationships from their parents. Followed by friends (53%), school (53%), TV and movies (51%) and magazines (34%). As an information source, the Internet ranks lowest. Girls were more likely than boys to say they got information from school and magazines. Teens who were sexually active were much more likely to say they got information about sex from their friends and partners.
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Teens represent a wide open market for financial marketers. 47.4% of teens age 12-17 have a savings account, 11.6% have a checking account, 15% have an ATM card and 3.5% have a credit card in their own name. But teens' immaturity and often unrealistic expectations of their own imminent wealth lead parents and educators to encourage teen saving but to doubt that other financial products-especially those that facilitate spending-are in the best interests of their kids. Gift cards appear to be one of the safer introductions to the world of paying with plastic.
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The teens of today were born between 1988 and 1994. During and since that time, the spiritual and moral atmosphere of the world has changed dramatically, so today’s teens do not even have a memory of life as today’s parents and grandparents knew it to have been. Morality, decency, discipline, commitment to Christian values and a good work ethic are not something that today’s teens have seen modeled by society and culture overall. Movies, TV, computers, and media portray different values in life than previous generations knew; and today’s teens get most of their information from those just mentioned sources. As children, they were not “aware” of the culture or its values; and now that they are in their adolescent years where they are “gathering” information concerning what life is about, they are not finding good cultural models.
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Teens rank "teen suicide" near the top of their concerns list (fifth), while the issue barely registers for parents (17th). Conversely, parents consider "casual sex among teens" a much greater concern (fifth) than do teens (12th).
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In addition, results from the poll show that teens are using their own money to stay in touch. A number of teens (12 percent) currently own and spend money on pre-paid wireless phones, while an additional 22 percent plan to purchase or receive one within the next 12 months. This tracks with a Yankee Group study that shows cell phones, including pre-paid cell phones, continue to grow in popularity among teens. The Coinstar poll found teen pre-paid cell phone users and their parents spend an average of $26 a month on pre-paid airtime. In fact, twenty-nine percent of these teens say they Top-Up(TM) on pre-paid airtime minutes monthly. Nearly one-third (29 percent) of these teens say they have no idea how often they load up on minutes, while one in five (21 percent) Top-Up(TM) each week.
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